Several hundred people lined up outside Apple's flagship for the launch of the iPhone 7 and iPhone 7 plus. Many Apple fans spend their time in line with comfort - they take sleeping bags, tents and chairs.

In the photo: a resident of Berlin awaits the sales start of the new iPhone.

The iPhone 7 and iPhone 7 Plus are priced at $649 and $769 with 32 gigabytes of storage. That is twice the memory of Apple's previous base models. The company also introduced a jet-black color that will be available only for the 128- and 256-gigabyte versions. The new models also should be 120 times faster than the first iPhone, said Apple's worldwide marketing head, Phil Schiller. Preorders begin on Friday, with shipping set to begin a week later.

Photo: a potential owner of the new iPhone is sleeping in line near the New York Apple store.

Enthusiasm was peppered with disappointment due to shortages of the large-screen iPhone 7 Plus and a jet-black iPhone 7, but it was unclear if the shortages were the result of strong demand or limited supply. According to the experts, this year many customers are willing to buy the overall version of the gadget.

Photo: Australians are waiting the sales start of the new products from Apple.

Apple has issued a statement tonight that is essentially setting expectations for those who hoped they'd be able to walk into an Apple store on Friday and pick themselves up an iPhone. The statement makes it clear that all iPhones will be in short supply for walk-in customers without a reservation.

The statement also indicates that Apple's jet black iPhones and all iPhone 7 plus models in all colors have sold out completely in the initial online ordering period and that no inventory will be available.

Photo: A resident of Tokyo (Japan) stands near the Apple flagship store and hopes to be one of the first to evaluate the new iPhone.

Only those who have managed to get their pre-orders, will receive the coveted premium models this month.

Photo: Sydney residents waiting in line for the new iPhone.

Sales of the long-awaited iPhone 7 and iPhone 7 Plus smartphones officially start in Russia in September 24. New Apple smartphones will be on sale in retail networks of Russian cellphone operators (MTS, Megafon and Vimpelcom) as well as networks of large Russian retailers of electronics and home appliances.

Photo: Tourist tents near the Apple store in Berlin.

Photo: Japanese of all ages are waiting for the sales start of iPhone 7.